OPI Matte Black is Back - DESIGN NAIL ARTS

Sephoria is introducing the fall shades by OPI; today we are focusing on the most popular color which is OPI matte black. Keep in mind not everyone loves matte finishes; some women just love that high gloss look. Matte is the new look and a great fall alternative to French tips.

To Apply or Not to Apply
If you have never used a matte polish before it is key to know about how to apply it properly and what makes it different than most other nail polishes. Matte polish is extremely fast drying, so when you apply it you have to get it right the first time, be quick but careful.

We recommend at least 2 sometimes 3 thin coats of polish. It is possible to do 1 thick coat but it is a little more difficult. OPI Matte Black is available online for $8.00 which is a great deal.

Great Fall Trends
Matte polish may not be your favorite but it is a very popular fall trend, a lot of women prefer crème polishes for the fall but matte is quickly gaining ground. For those who just have to have glossy nails try switching to a satin finish, then to a matte, it will make the transition much easier.

3 Reasons to Love OPI Matte Black:

• It is the perfect trendy fall look.
• Great on a tight budget.
• Will go with almost any outfit.

What About You

You will love that matte look, but we recommend buying one matte polish and trying it out first just to make sure that it is for you. Like everything else you will have to find the color that fits you it may not be OPI Matte Black, it could be any of the other matte colors.

Personally we love all of the matte colors, and we think you will too. You can also do a matte top coat as well it will add character to any polish job. Matte will add depth and for a change of pace you could put a gloss top coat over it.

Getting Down to Matte Tacks
For some girls it is really hard getting used to a non glossy nail polish like OPI matte black. A solid matte collection will go a long way this fall. We think you will absolutely love it, face it the matte trend is just ramping up and will be around for a long time, you had better be prepared.

OPI Matte Black is Back - DESIGN NAIL ARTS

Sephoria is introducing the fall shades by OPI; today we are focusing on the most popular color which is OPI matte black. Keep in mind not everyone loves matte finishes; some women just love that high gloss look. Matte is the new look and a great fall alternative to French tips.

To Apply or Not to Apply
If you have never used a matte polish before it is key to know about how to apply it properly and what makes it different than most other nail polishes. Matte polish is extremely fast drying, so when you apply it you have to get it right the first time, be quick but careful.

We recommend at least 2 sometimes 3 thin coats of polish. It is possible to do 1 thick coat but it is a little more difficult. OPI Matte Black is available online for $8.00 which is a great deal.

Great Fall Trends
Matte polish may not be your favorite but it is a very popular fall trend, a lot of women prefer crème polishes for the fall but matte is quickly gaining ground. For those who just have to have glossy nails try switching to a satin finish, then to a matte, it will make the transition much easier.

3 Reasons to Love OPI Matte Black:

• It is the perfect trendy fall look.
• Great on a tight budget.
• Will go with almost any outfit.

What About You

You will love that matte look, but we recommend buying one matte polish and trying it out first just to make sure that it is for you. Like everything else you will have to find the color that fits you it may not be OPI Matte Black, it could be any of the other matte colors.

Personally we love all of the matte colors, and we think you will too. You can also do a matte top coat as well it will add character to any polish job. Matte will add depth and for a change of pace you could put a gloss top coat over it.

Getting Down to Matte Tacks
For some girls it is really hard getting used to a non glossy nail polish like OPI matte black. A solid matte collection will go a long way this fall. We think you will absolutely love it, face it the matte trend is just ramping up and will be around for a long time, you had better be prepared.

Nail Salon Web Design Tips - DESIGN NAIL ARTS

Growing up as a child in suburban New Jersey, I don't remember seeing any nail salons along the local roads and highways.
mother never mentioned having to go to a nail salon; when she had someplace special to go it was to her regular beautician, who would soak her fingers, remove her cuticles and polish her nails.

How do I know this? Well...I was often dragged along with her to many a boring appointment. On occasion, I was bribed with the promise of a toy purchase, afterward.

There is Big Money in Long Fingernails

Today, professional nail care is a huge business. U.S. census data place the nail salon and spa service industry at over $35 billion annually. That figure doesn't include the retail sale of related professional beauty products, which at least accounts for another $7 billion annually.

According to "Nails" magazine, following an industry slump immediately after 9/11, the nail salon industry began growing rapidly again in 2002. By that year there were already more than 368,000 licensed nail technicians in the United States and over 51,000 licensed salons offering nail services to women and men. Today, there are at least 500,000 nail technicians in the United States and Canada alone.

Those who set up shop in the nail salon industry can expect to earn $35,000 in the first year of the business. However, those located in a high-traffic spots can expect to earn up to a six-figure income.

Do More than Just "Scratch" the Surface of Successful Marketing

So what ensures your success as a nail salon operator? Ultimately, it is one's ability to provide excellent services and create high levels of customer satisfaction. Having a good location may even be more critical, though. A high traffic location with good visibility will superbly position you to expose your business to many more new customers.

Please keep in mind that even the best "brick and mortar" location supported by some print ads is only a small part of your overall marketing effort. A quality web presence is also necessary to help with some of the heavy lifting when it comes to gaining significant consumer exposure.

Your website is your 24/7 storefront. It can help you make more sales, generate additional business leads, and display your talent to a much larger audience than you could ever imagine. When customers are looking for a new nail salon close to home, they will probably not find you by searching for your business name. They may not know it yet. But they will almost certainly "Google" you by your business type (nail salon) and location (your town). A search will most likely bring them to your website.

While others are searching for you, you and your business will be seeking a target audience of nail care consumers. Chances are they will be women and men, who live nearby or work reasonably close to your nail salon. Search Engine Optimization (SEO) is very important if you want to be quickly and easily found among your local competitors. It makes very good business sense to place your website in the competent hands of skilled professionals, who possess this special knowledge and keep up with it.

Having your website come up on the front page of search engines like Google, Bing, and Yahoo will send a wave of customer traffic to your website increasing your appointments and expanding your e-mailing list. No question that this is a successful outcome for any nail salon.

Your Web Presence Must Be Attractive, Polished and Professional

Once visitors land at your website, what will they find there? Is it professional looking, easy to navigate, and customer-conversion ready with strong call-to-actions strategically placed, throughout? These are important considerations that must be addressed if you are to have an effective web presence.

To reach your desired call-to-actions (e.g. what do you want your website visitors to do next?), you must - first - be successful capturing your visitors' attention and holding it long enough for them to follow-through and eventually do business with you. Is there anything more important than this being your overall marketing goal?

To keep your website visitors interested in your business and wanting to reach out to you through your website, you will need to keep them "entertained" with information that is constantly changing and routinely updated. Give some thought to some of the things many other nail salon website owners have included on their own pages:

• Catchy titles Like "You Can Have Beautiful Nails Like the Stars" gets people's attention
• Quality photos and helpful videos
• Useful beauty tips
• Interesting content and unusual information that demonstrates your specialized expertise
• Website "celebrations" to get customers in the holiday spirit
• Video and written testimonials from your most satisfied customers are key influencers
• Discounts and special incentives wherever and whenever possible
• Features to benefit your customers such as online appointment setting tools
• Website pages that load FAST. (This has even become a search-engine raking criteria. Slow loading pages frustrate and lose visitors.)
• Frequent website updates with interesting and eye-catching content and graphics

If you are a decent writer or have someone else on hand who may be, one of the easiest ways to keep your website fresh and engaging for repeat visitors on a daily basis include a blog. You need not go overboard with your blog, either. Simply commit yourself to a post per week with a maximum of 500 words to accomplish this goal. Write about what interests your nail customers and demonstrates your knowledge and expertise in your field. Could be a new color, a new product, trends, photos of outrageous or amusing nail airbrush art, home-care tips. In addition, you can reasonably expand into other areas of beauty, makeup and skincare, as this is a logical extension.

Use your blog to give helpful information on a weekly basis. This is a key to attracting more people to your website!

By the way, don't forget to promote your website, blog and any social media pages that you set up within your e-mail signature. Also, promote them in any traditional advertising mediums that you may already be using.All of this wise effort should translate into more business for you and for your growing nail salon.

Nail Salon Web Design Tips - DESIGN NAIL ARTS

Growing up as a child in suburban New Jersey, I don't remember seeing any nail salons along the local roads and highways.
mother never mentioned having to go to a nail salon; when she had someplace special to go it was to her regular beautician, who would soak her fingers, remove her cuticles and polish her nails.

How do I know this? Well...I was often dragged along with her to many a boring appointment. On occasion, I was bribed with the promise of a toy purchase, afterward.

There is Big Money in Long Fingernails

Today, professional nail care is a huge business. U.S. census data place the nail salon and spa service industry at over $35 billion annually. That figure doesn't include the retail sale of related professional beauty products, which at least accounts for another $7 billion annually.

According to "Nails" magazine, following an industry slump immediately after 9/11, the nail salon industry began growing rapidly again in 2002. By that year there were already more than 368,000 licensed nail technicians in the United States and over 51,000 licensed salons offering nail services to women and men. Today, there are at least 500,000 nail technicians in the United States and Canada alone.

Those who set up shop in the nail salon industry can expect to earn $35,000 in the first year of the business. However, those located in a high-traffic spots can expect to earn up to a six-figure income.

Do More than Just "Scratch" the Surface of Successful Marketing

So what ensures your success as a nail salon operator? Ultimately, it is one's ability to provide excellent services and create high levels of customer satisfaction. Having a good location may even be more critical, though. A high traffic location with good visibility will superbly position you to expose your business to many more new customers.

Please keep in mind that even the best "brick and mortar" location supported by some print ads is only a small part of your overall marketing effort. A quality web presence is also necessary to help with some of the heavy lifting when it comes to gaining significant consumer exposure.

Your website is your 24/7 storefront. It can help you make more sales, generate additional business leads, and display your talent to a much larger audience than you could ever imagine. When customers are looking for a new nail salon close to home, they will probably not find you by searching for your business name. They may not know it yet. But they will almost certainly "Google" you by your business type (nail salon) and location (your town). A search will most likely bring them to your website.

While others are searching for you, you and your business will be seeking a target audience of nail care consumers. Chances are they will be women and men, who live nearby or work reasonably close to your nail salon. Search Engine Optimization (SEO) is very important if you want to be quickly and easily found among your local competitors. It makes very good business sense to place your website in the competent hands of skilled professionals, who possess this special knowledge and keep up with it.

Having your website come up on the front page of search engines like Google, Bing, and Yahoo will send a wave of customer traffic to your website increasing your appointments and expanding your e-mailing list. No question that this is a successful outcome for any nail salon.

Your Web Presence Must Be Attractive, Polished and Professional

Once visitors land at your website, what will they find there? Is it professional looking, easy to navigate, and customer-conversion ready with strong call-to-actions strategically placed, throughout? These are important considerations that must be addressed if you are to have an effective web presence.

To reach your desired call-to-actions (e.g. what do you want your website visitors to do next?), you must - first - be successful capturing your visitors' attention and holding it long enough for them to follow-through and eventually do business with you. Is there anything more important than this being your overall marketing goal?

To keep your website visitors interested in your business and wanting to reach out to you through your website, you will need to keep them "entertained" with information that is constantly changing and routinely updated. Give some thought to some of the things many other nail salon website owners have included on their own pages:

• Catchy titles Like "You Can Have Beautiful Nails Like the Stars" gets people's attention
• Quality photos and helpful videos
• Useful beauty tips
• Interesting content and unusual information that demonstrates your specialized expertise
• Website "celebrations" to get customers in the holiday spirit
• Video and written testimonials from your most satisfied customers are key influencers
• Discounts and special incentives wherever and whenever possible
• Features to benefit your customers such as online appointment setting tools
• Website pages that load FAST. (This has even become a search-engine raking criteria. Slow loading pages frustrate and lose visitors.)
• Frequent website updates with interesting and eye-catching content and graphics

If you are a decent writer or have someone else on hand who may be, one of the easiest ways to keep your website fresh and engaging for repeat visitors on a daily basis include a blog. You need not go overboard with your blog, either. Simply commit yourself to a post per week with a maximum of 500 words to accomplish this goal. Write about what interests your nail customers and demonstrates your knowledge and expertise in your field. Could be a new color, a new product, trends, photos of outrageous or amusing nail airbrush art, home-care tips. In addition, you can reasonably expand into other areas of beauty, makeup and skincare, as this is a logical extension.

Use your blog to give helpful information on a weekly basis. This is a key to attracting more people to your website!

By the way, don't forget to promote your website, blog and any social media pages that you set up within your e-mail signature. Also, promote them in any traditional advertising mediums that you may already be using.All of this wise effort should translate into more business for you and for your growing nail salon.

Fabulous Nail Art Designs to Try - DESIGN NAIL ARTS

Are you looking for a cool and trendy way to update the look of your nails. If so take a peek at the following manicure designs and inspire yourself for you next nail art design!

Along time a variety of fabulous nail art designs have been created and this allows women to be diverse with their manicures as well. The hands and nails are always in plain sight so they will always attract attention; meaning it is best to have fabulous, well manicured hands that will attract positive attention than the opposite effect.

Nail products have also evolved and this has lead to the development of new nail art designs which look absolutely wonderful. Whether you are turning towards simple nail polish manicures or gel/acrylic nails, the designs you can nowadays opt for are amazingly diverse. Say goodbye to simple manicures and hello to incredibly sophisticated designs which make your hands look fabulous.

One of the most popular and definitely timeless manicure designs is the French manicure which looks incredible and suits any occasion, any age as well as outfit. The French manicure features a simple white tip and a transparent clear, pink or violet top coat.

The nails will receive a very glamorous look so don't hesitate to give this nail art a try. You can choose to create a lovely nail art on your thumb or/and ring finger for a trendier, more sophisticated look.

Flowers look amazing and they can be a perfect option to give your nails a more feminine look. There are a variety of flower nail art designs to try from simple which require a minimum amount of skill to create to

 

sophisticated, almost realistic flowers which do require some skill to recreate. Go bold or simple, depending on personal preference and use acrylic colors to design muti-colored painted flowers.

• 

Glitter and 3D nail art effects look amazing and can help you achieve a variety of nail art designs which will make your hands look all glamorous. These type of manicures however require a little bit more skill and preferably a gel application over the design for long lasting effects.

There are many nail art rhinestones, glitters, and decorative details which you can use, all you need is to ensure you apply them correctly on the nail. Go all glitter of choose cool fruit nail decorations to make your nails look stunning.

Fabulous Nail Art Designs to Try - DESIGN NAIL ARTS

Are you looking for a cool and trendy way to update the look of your nails. If so take a peek at the following manicure designs and inspire yourself for you next nail art design!

Along time a variety of fabulous nail art designs have been created and this allows women to be diverse with their manicures as well. The hands and nails are always in plain sight so they will always attract attention; meaning it is best to have fabulous, well manicured hands that will attract positive attention than the opposite effect.

Nail products have also evolved and this has lead to the development of new nail art designs which look absolutely wonderful. Whether you are turning towards simple nail polish manicures or gel/acrylic nails, the designs you can nowadays opt for are amazingly diverse. Say goodbye to simple manicures and hello to incredibly sophisticated designs which make your hands look fabulous.

One of the most popular and definitely timeless manicure designs is the French manicure which looks incredible and suits any occasion, any age as well as outfit. The French manicure features a simple white tip and a transparent clear, pink or violet top coat.

The nails will receive a very glamorous look so don't hesitate to give this nail art a try. You can choose to create a lovely nail art on your thumb or/and ring finger for a trendier, more sophisticated look.

Flowers look amazing and they can be a perfect option to give your nails a more feminine look. There are a variety of flower nail art designs to try from simple which require a minimum amount of skill to create to

 

sophisticated, almost realistic flowers which do require some skill to recreate. Go bold or simple, depending on personal preference and use acrylic colors to design muti-colored painted flowers.

• 

Glitter and 3D nail art effects look amazing and can help you achieve a variety of nail art designs which will make your hands look all glamorous. These type of manicures however require a little bit more skill and preferably a gel application over the design for long lasting effects.

There are many nail art rhinestones, glitters, and decorative details which you can use, all you need is to ensure you apply them correctly on the nail. Go all glitter of choose cool fruit nail decorations to make your nails look stunning.

Acrylic Nail Art Designs - DESIGN NAIL ARTS

Say goodbye to your old simple manicure and hello to long lasting acrylic nails which feature incredible designs which last up to 4 weeks! Inspire yourself from the following designs and update the beauty of your nails without effort.

 

The new nail art techniques developed by nail art technicians are absolutely amazing and you can now opt for acrylic nails which are bound to leave your nails looking fabulous for up to a month. It is absolutely amazing how much nail art designs can transform the look of your hands so once you give these stylish nails a try you'll definitely be hooked!

The new nail art products allow you to finally benefit from a long lasting manicure without too much fuss. However if you are not trained in working with acrylic nail products, it is best to turn to a professional as the application process requires some skill.

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These innovative nail products have paved the way for amazing nail art designs which are increasing in popularity. These nail art designs are all about glamor and sophistication so say goodbye to boring looking nails.

The possibilities are endless but the results depend on the skills of your nail art technician. An experienced and talented nail art tech will most definitely create a nail art design that will raise to your expectations.

Some of the most common designs are all about flowers and glitter. The flashier the nails the better and there are so many glitter shades and flower types available. Whether dried flowers, 3D acrylic flowers, sticker flowers, rhinestones designed flowers of hand painted flowers the results are amazing. Glitter helps underline that glamorous look you are searching for and the glitter dusts which are nowadays used create a shinier, more eye catching effect.

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• Simple glitter nails too can be combined with crushed shells and the result will be equally a,mazing. Under the acrylic product you can use virtually any nail art product such as lace, rhinestones, etc. French acrylic manicure is also highly popular and they are perfect for any occasion. These nail designs are timeless so you can wear them regardless of your age as well. Go simple or spice-up your French manicure which you can glitter up with ease.
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Create your own fabulous nail art design or inspire yourself from nail magazines as well as pictures and your nails will radiate glamor and elegance every single moment!